Baby Nova

Free developmental milestone tracking for every parent, in every language.

A non-profit mobile health tool for underserved language markets

Offline-first Privacy-first 6 languages CDC-backed Free forever

The ProblemParents don't know what they don't know

Most parents in developing regions have never heard of developmental milestones. By the time a delay is obvious, the best window for intervention has passed.

40%

of children under 5 in South Asia show stunted development — and most delays go undetected until school age

0

free milestone tracking apps exist in Bangla, Urdu, Indonesian, Hindi, or Arabic — 1.8 billion people with no tool

250M

children in low-resource settings are at risk of not reaching their developmental potential (Lancet, 2024)

The SolutionBaby Nova — milestone tracking in your pocket

A free, offline-first mobile app that lets parents track their child's development from 2 months to 5 years and share the timeline with their pediatrician.

📋 125 CDC Milestones

4 domains: Social/Emotional, Language, Cognitive, Movement. Public health data, not opinion.

📸 Photo Timeline

Parents capture milestone moments and show the timeline to their pediatrician for early intervention discussions.

🔒 100% Offline & Private

All data stays on the device. No account needed. No internet required. Delete all data with one tap.

🌍 Multilingual by Design

Built for RTL languages. Architecture supports unlimited languages. Cultural notes flag Western biases in milestone expectations.

LanguagesCovering 1.8 billion people at launch

6 languages, selected by smartphone penetration × child development burden — with a clear path to expansion.

English Global
العربية 420M · Middle East & North Africa
Bahasa Indonesia 280M · Indonesia
हिन्दी 600M · India
বাংলা 270M · Bangladesh & West Bengal
اردو 230M · Pakistan & India

Next: Swahili, Hausa, Amharic, Filipino, Oromo — regions with the highest burden and the least tooling.

Why NowSmartphone penetration has reached the tipping point

70%+

Smartphone penetration in Indonesia, Egypt, Philippines — the target markets are connected

35-45%

Even in high-burden regions like Bangladesh and Pakistan, smartphone access is now the majority

$0

Cost per user to deliver the app — once downloaded, it works fully offline. No data costs for the parent.

Ten years ago, this wouldn't have worked. Today, a mother in rural Bangladesh can download Baby Nova over a 2G connection, and it works without internet forever.

Business ModelFree app. Funded by partners who care.

Revenue Sources

  • Private philanthropists
  • Corporate CSR programs
  • Foundation grants (Dubai Cares, Grand Challenges)
  • NGO partnerships (UNICEF ECD, BRAC)
  • Crowdfunding / community support

Annual Costs

ItemCost
App Store fees$124
Translations (per language)$1,000-3,000
Outreach coordinator$15,000-25,000
Marketing materials$2,000-5,000
IT maintenance$3,000-5,000
Total$20,000-35,000/yr

Cost efficiency: ~$0.02-0.05 per family reached. No other child development intervention comes close.

The App Is BuiltWe don't need funding to build software — we need funding to reach families.

✅ Complete

  • iOS + Android app (React Native / Expo)
  • 125 CDC milestones across 12 age groups
  • Cultural sensitivity annotation system
  • Full i18n framework
  • Photo + note gallery for pediatricians
  • Multi-child support

🔄 What Funding Enables

  • Professional translations per language
  • Outreach to pediatricians and clinics
  • Printed materials for waiting rooms
  • NGO partnership development
  • App maintenance and OS updates
  • Expansion to more languages

FutureBeyond milestones — a platform for child health

💉 Vaccine Passport

On-device vaccine tracking. No more lost paper booklets. Parents know exactly when each shot is due.

🤰 Prenatal Care

Pregnancy milestones, weight tracking, nutrition guides, danger signs — all offline, in her language.

🧩 Special Needs

Adapted milestone tracking for children with developmental delays, with resources for caregivers.

Baby Nova is app #1 of a potential non-profit organization building simple, free mobile health tools for the world's underserved families.

The Ask$25,000-35,000 to reach the families who need this most

The app is ready. The translations are ready. The infrastructure is ready. What's missing is the last mile — getting Baby Nova into the hands of parents and the recommendations of pediatricians across the developing world.

📢 Outreach

Partner with clinics, NGOs, and ECD programs to get Baby Nova recommended by healthcare providers.

🌐 Translations

Expand from 6 to 15+ languages, reaching Swahili, Hausa, Amharic, Filipino, and more high-burden communities.

🔧 Sustainability

Cover ongoing app maintenance, OS updates, and the small team that keeps everything running.

Sponsorship tiers available from $1,000 (one language translation) to $25,000 (full annual partnership). Custom proposals available for institutional partners.

contact@babynova.app Baby Nova · A non-profit child health initiative